Program Topics

While all of Scott McKain's programs are customized for the unique needs of specific clients, here's a sampling of the themes around which Scott centers his presentations:

"The Collapse of Distinction"

How does a professional - or even an entire organization - deal with the phenomenon that Scott McKain calls "the Collapse of Distinction"? There are three ominous factors that pull every company back to the pack like a magnet. Without understanding these "Destroyers of Differentiation," a voyage on the "sea of sameness" is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, Scott reveals the Four Cornerstones of Distinction - and how to stand out and move up through the creation of the Ultimate Customer Experience!®

"What Customers REALLY Want"

Based upon Scott's #1 bestselling business book, (Amazon.com and 800-CEO-READ) this program addresses the Six Disconnections between what customers crave versus what most organizations offer. Through his research - first into the nineteen companies of a $100+ million organization where he formerly served as Vice Chairman, and other top clients of international renown - he discovered extensive gulfs between client desires and company delivery.

"ALL Business is Show Business"

As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.

Get in Touch With Us...

If there is anything our office can do to assist as you plan for your event with Scott McKain, simply give us a call at 800-838-6980.

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