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ICONIC Insights

ICONIC thoughts  on creating distinction, standing out from the competition, sales and customer experiences, and growing personally and professionally.

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Innovation may not be what you think…

One of the hottest buzzwords now in business is "innovation." We're constantly hearing how it's the key to not just disruption but mere survival in today's hyper-competitive marketplace. Yet, many of the professionals that I'm talking with may have a slightly...

The “High Concept” Concept

You’ve finally realized that your business is a “show business”…explored how your customers have changed…and accepted the challenge to deliver them with the “Ultimate Customer Experience” that they demand. Yet, a critical question remains… How? How do you connect with...

Enhancing the Customer Experience

How can we reward our customers for doing business with us — which will increase the likelihood that they will come back and do more business in the future? You redirect their attention to an enhanced experience. Think like a Hollywood director and re-shoot,...

PODCAST SEASON 2 COMING 3/1/19!

Project Distinct Podcast will teach you and your team how to establish dominance in a competitive marketplace.

MORE ICONIC THOUGHTS…

When times change…PEOPLE change

Most of you reading this probably only know about drive-ins from watching movies that were set in the 1950s or 60s. Do any of you remember when customers had to visit their bank on Friday afternoons to get enough cash to make it through the weekend? Most of you...

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Facebook Live — service

Would you pay a termination fee for poor service? Would you pay a $380 termination fee when you've been given this kind of service from DIRECTV? https://www.facebook.com/scottmckain/videos/10218798216966744

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The Power of Stories: How to Tell Your Company’s Story

What is the “story” of your company, department, organization, and team? How about YOUR personal and professional story? The fundamental role of “story” in business is to create a method by which audiences (customers, prospects and colleagues) understand and...

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Facebook Live: retail

What caused Sears to fail? The failure of Sears is NOT a rejection of bricks and mortar retailing. (In fact, it's a pretty lazy way to view it.) Here is what caused an ICONIC store to be destroyed: https://www.facebook.com/scottmckain/videos/10218729687373547

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Do you need to put blinders on… or take them off?

In horse racing, they’re called “blinders” or “blinkers.” You’ve probably seen them – they’re the cups made of leather or plastic that prevent a racehorse from seeing much of what is around them…and keep them focused on what is in front of them. It means they...

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