ICONIC thoughts on creating distinction, standing out from the competition, sales and customer experiences, and growing personally and professionally.
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MORE ICONIC THOUGHTS…
Most of you reading this probably only know about drive-ins from watching movies that were set in the 1950s or 60s. Do any of you remember when customers had to visit their bank on Friday afternoons to get enough cash to make it through the weekend? Most of you...read more
Would you pay a termination fee for poor service? Would you pay a $380 termination fee when you've been given this kind of service from DIRECTV? https://www.facebook.com/scottmckain/videos/10218798216966744read more
What is the “story” of your company, department, organization, and team? How about YOUR personal and professional story? The fundamental role of “story” in business is to create a method by which audiences (customers, prospects and colleagues) understand and...read more
What caused Sears to fail? The failure of Sears is NOT a rejection of bricks and mortar retailing. (In fact, it's a pretty lazy way to view it.) Here is what caused an ICONIC store to be destroyed: https://www.facebook.com/scottmckain/videos/10218729687373547read more
In horse racing, they’re called “blinders” or “blinkers.” You’ve probably seen them – they’re the cups made of leather or plastic that prevent a racehorse from seeing much of what is around them…and keep them focused on what is in front of them. It means they...read more
Still not convinced that ALL business is “show business”? Indulge me for a moment and think of your business as a movie studio. Are you Columbia, 21st Century Fox, Warner Bros., or Paramount Pictures? Do you have a smaller budget and stick to mostly independent...read more