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ICONIC Insights

ICONIC thoughts  on creating distinction, standing out from the competition, sales and customer experiences, and growing personally and professionally.

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What Behavior are You Rewarding?

In almost every book I’ve ever written — and there have been quite a few at this point — I quote the best business advice I have ever heard.  It’s from my friend, Dr. Michael LeBoeuf, from his work that was originally titled, “The Greatest Management Principle in...

Reflections on Hong Kong

After six days and five nights in Hong Kong, I am now prepared to offer a thorough evaluation of a city that has existed for thousands of years. OK, I know that I’m not qualified to make any more than a “first impressions” commentary. However, there are three aspects...

What’s Your Equator

As I write this, I’m on an airplane flying from Sydney to Hong Kong. And, as I follow our journey, I see from the map from the screen in front of my seat that we are about to cross the Equator. When I was a kid in Crothersville, Indiana in our grade school geography...

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Want more business? Be more emotional.

I spent much of this past week in San Diego at my first Social Media Marketing World conference. Thousands of professionals ranging from entrepreneurs attempting to build a business to executives with the world's most formidible brands joined together to hear speakers...

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Backing off is sometimes a good strategy

Is anyone else tired of the constant push-push-push that we're seeing today out of everything from products to personalities? From political leaders to personal marketers, some have evidently developed the position that staying in front of the public and consistently...

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There must be a REASON for customer loyalty…

Recent news stories are touting a "retail apocalypse" in progress now. Some are suggesting that brick and mortar stores are facing impending doom because customers are running elsewhere. The problem is, the reason offered for why they assume customers are bolting for...

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ICONIC — it’s not just for organizations!

One of the real takeaways from spending the week with Volkswagen Group Australia -- from sales and service managers to owners, dealer principals, and general managers -- is that attaining an iconic level of performance is not restricted to organizations. In other...

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Innovation may not be what you think…

One of the hottest buzzwords now in business is "innovation." We're constantly hearing how it's the key to not just disruption but mere survival in today's hyper-competitive marketplace. Yet, many of the professionals that I'm talking with may have a slightly...

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The “High Concept” Concept

You’ve finally realized that your business is a “show business”…explored how your customers have changed…and accepted the challenge to deliver them with the “Ultimate Customer Experience” that they demand. Yet, a critical question remains… How? How do you connect with...

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