ICONIC thoughts on creating distinction, standing out from the competition, sales and customer experiences, and growing personally and professionally.
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MORE ICONIC THOUGHTS…
What caused Sears to fail? The failure of Sears is NOT a rejection of bricks and mortar retailing. (In fact, it's a pretty lazy way to view it.) Here is what caused an ICONIC store to be destroyed: https://www.facebook.com/scottmckain/videos/10218729687373547read more
In horse racing, they’re called “blinders” or “blinkers.” You’ve probably seen them – they’re the cups made of leather or plastic that prevent a racehorse from seeing much of what is around them…and keep them focused on what is in front of them. It means they...read more
Still not convinced that ALL business is “show business”? Indulge me for a moment and think of your business as a movie studio. Are you Columbia, 21st Century Fox, Warner Bros., or Paramount Pictures? Do you have a smaller budget and stick to mostly independent...read more
Following up on my recent popular post about daily routines, I was asked an important question: How does your routine change when you're on the road? Really, it's about the same -- with these two important tweaks to make you more positive and productive! (And thanks...read more