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ICONIC Insights

ICONIC thoughts  on creating distinction, standing out from the competition, sales and customer experiences, and growing personally and professionally.

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Backing off is sometimes a good strategy

Is anyone else tired of the constant push-push-push that we're seeing today out of everything from products to personalities? From political leaders to personal marketers, some have evidently developed the position that staying in front of the public and consistently...

There must be a REASON for customer loyalty…

Recent news stories are touting a "retail apocalypse" in progress now. Some are suggesting that brick and mortar stores are facing impending doom because customers are running elsewhere. The problem is, the reason offered for why they assume customers are bolting for...

ICONIC — it’s not just for organizations!

One of the real takeaways from spending the week with Volkswagen Group Australia -- from sales and service managers to owners, dealer principals, and general managers -- is that attaining an iconic level of performance is not restricted to organizations. In other...

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MORE ICONIC THOUGHTS…

Facebook Live: retail

What caused Sears to fail? The failure of Sears is NOT a rejection of bricks and mortar retailing. (In fact, it's a pretty lazy way to view it.) Here is what caused an ICONIC store to be destroyed: https://www.facebook.com/scottmckain/videos/10218729687373547

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Do you need to put blinders on… or take them off?

In horse racing, they’re called “blinders” or “blinkers.” You’ve probably seen them – they’re the cups made of leather or plastic that prevent a racehorse from seeing much of what is around them…and keep them focused on what is in front of them. It means they...

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How do you stay productive on the road?

Following up on my recent popular post about daily routines, I was asked an important question: How does your routine change when you're on the road? Really, it's about the same -- with these two important tweaks to make you more positive and productive! (And thanks...

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