DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
A Moment of Gratitude and Recommitment
Last night, I had the incredible honor of receiving the Cavett Award from the National Speakers Association, the highest accolade in our profession. It's a dream for every professional speaker, and I am truly humbled to join the ranks of legends who have inspired and...
Our Real Challenge: Failure to Identify Our Primary Problem
n today’s professional environment, the ability to solve problems quickly and efficiently is a prized skill. Yet, despite our best efforts, many find themselves repeatedly tackling the same issues over and over. Why? Because we often battle symptoms of underlying...
Bridging Divides: The Unifying Power of Youthful Optimism
As I stood before the eager faces at the Youth Citizenship Seminar at Pepperdine University this week, I was struck by a profound sense of continuity and hope. This year marked my 24th anniversary speaking at this event, and each time, I am reminded of the enduring...
The Ultimate Solution: How Creating Distinction Attracts More and Better Customers
An old-timer in my community made an interesting observation. “Scott,” he said as we reminisced, “it used to be that there were two restaurants here in Crothersville. Not only did the food taste different at Ted’s Restaurant than at Kern’s Grill, but they just felt...
Balancing AI and Human Interaction: The Key to Ultimate Customer Experience
Currently, I am working on a new keynote speech and project that I’m calling “The Customer Algorithm.” The idea came to me as I was driving a rental car from Tucson to Phoenix. Construction on the Interstate had traffic at a standstill, and I was likely going to miss...
The Importance of Creating Distinction for Individual Professionals
If you’ve followed my work for any period, you know that my research and focus is on creating distinction. It’s usually assumed that I’m targeting organizations and how they can generate a marketplace advantage. However, creating distinction is essential for...