Books
Ideas & Strategies to Stand Out and Earn More
Business Bestsellers
All teaching how to expand profits, increase sales, and engage customers.
If you are looking for a bulk order to support your event or team, organizational discounts are available. The price per book depends upon the quantity ordered.
For bulk orders — or if you’re interested in customizing a cover with your logo and providing a personalized foreword and are interested in 100 or more copies — please call Shelley at (800) 838-6980 x2 or email shelley@scottmckain.com.
The best place to grab individual copies of any of Scott’s books are at your favorite bookstore or at the links provided below.
”Further evidence that Scott McKain is the premiere business communicator of our time.”
The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work
Scott McKain’s latest book, THE ULTIMATE CUSTOMER EXPERIENCE®, is filled with insightful advice and practical examples.
There are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important. https://ultimatecustomerexperience.com/
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
ICONIC examines what an iconic organization or leader is — and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as:
• Go negative for greater success
• Do not “under-promise/over-deliver”
• Quit selling your products and services
ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. https://IconicBusinessBook.com
Create Distinction: What to Do When “GREAT” Isn’t Good Enough to Grow Your Business
(Retitled and Revised)
McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the ”C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition–and toward success.
7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience
Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read
No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver–especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life.
Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry’s joyful approach to customer service, he incorporated the driver’s inspiring personal philosophy and uplifting advice into his business speeches at corporate events–with stunning success.
Digging Wells and Building Fences: Discover the Steps to Combat Showrooming, Converge Physical & Digital Retailing, and Create Customers for Life
(e-book format only)
When customers come into your retail location to see and get the “feel” of a product — then, pull out their smartphone and use it to check prices and purchase elsewhere — you have become a victim on retail’s latest phenomenon in the Digital Age: Showrooming.
“Digging Wells and Building Fences” by Scott McKain is your essential playbook to survive and thrive in an era of smartphone shopping.
If you want to overcome the challenge of showrooming…use your assets as a retailer to your maximum advantage…and create loyal, lifelong customers…you NEED to read: “Digging Wells and Building Fences!”
All Business is STILL Show Business: Create Distinction and Earn Standing Ovations from Customers in a Hyper-Competitive Marketplace
(soft cover & audio download)
“ALL Business is STILL Show Business” reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction.
Fifteen years ago, the original “ALL Business is Show Business” offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace.
In this new “reboot” from the original edition, we realize that in a time where a former reality television star is now President of the United States — and movies are a significant part of our nation’s exports — this principle has never been more applicable, or critical, for organizational and individual success.
What Customers REALLY Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
(soft cover only)
There is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty.
What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.