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Project Distinct Podcast with Scott McKain

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Daily Podcast teaching you and your team how to establish dominance in a competitive marketplace.

ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
Change Your Perspective, Improve Your Response

Change Your Perspective, Improve Your Response

With all the recent fervor over the confrontation between Will Smith and Chris Rock at the Oscars® over a comment made about Jada Pinkett Smith, there's one character I have yet to see explored in the aftermath: G.I. Jane. Several years ago, when I was building my...

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The Positive Role of Doubt in Business and Life

The Positive Role of Doubt in Business and Life

Make an enemy of certainty and befriend doubt. When you can change your mind, you can change anything.Kevin Ashton As Tammy and I sat in church this past Sunday, our minister, Vince Antonucci, began his sermon on a topic not often discussed in many religious services:...

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Are You Majoring in Minor Things?

Are You Majoring in Minor Things?

There are so many variables competing for our attention today it's easy to get bogged down in the minor details and lose focus on what's important. When trying to achieve a critical task, it's crucial to stay focused and not let distractions get in the way. It's all...

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Your Greatest Hits May Not Be Your Greatest Future

Your Greatest Hits May Not Be Your Greatest Future

Recording artists often release a "greatest hits" compilation. And let's face it, when you go see your favorite singer or band, you certainly want to hear them play the songs you know by heart. Yet, all my friends in the music business seem to have one thing in...

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