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Project Distinct Podcast with Scott McKain

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ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
3 Major Mistakes that Prevent Entrepreneurial Success

3 Major Mistakes that Prevent Entrepreneurial Success

No matter the size of the business, every entrepreneur seeks to build a foundation that will allow growth to happen. All entrepreneurs dream of success for themselves and their families, and hope to attract employees who will help them grow. However, there are three...

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Five Steps to Being a Better Customer

Five Steps to Being a Better Customer

What do you want from your customer service experience? Do you want to be given the best of the best, or are you content with mediocre? No matter what your answer is, most people want something better than they're getting. While this won't ensure inadequate service...

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What Makes a Bad Boss?

What Makes a Bad Boss?

No one wakes up in the morning and says, "Today, I will be a horrible boss!" Everyone, however, has a story that relates to a terrible experience with an inferior manager. What makes a "bad" boss? Asking this question on Quora.com, one user said, "a bad boss is...

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Become More Creative with These Six Easy Steps

Become More Creative with These Six Easy Steps

No one would suggest that innovation isn't important. Yet we often get so busy doing that we spend little time thinking. Here are six quick ideas on how to become more creative. - Read a nonfiction book outside your usual genre. It's remarkable how a biography or...

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Why “Why” Isn’t Growing Your Business

Why “Why” Isn’t Growing Your Business

"Start with why" is a philosophy widely popular in business today. There's no doubt that knowing your "why" is an excellent motivational tool. The problem is...customers don't buy our "why."Customers buy our how. Think about a recent purchase -- anything from an...

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How to Manage Change So You Engage Employees

How to Manage Change So You Engage Employees

"Every change needs a story." This is a statement that I believe is true -- and it's one reason why employees have such a hard time with change. If you want to create distinction for your organization and yourself, you must be able to leverage change to your...

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