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Project Distinct Podcast with Scott McKain

PROJECT DISTINCT

Daily Podcast teaching you and your team how to establish dominance in a competitive marketplace.

ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
How to Become a Distinctive Leader

How to Become a Distinctive Leader

Distinction is not merely organizational--it's individual, as well! Leaders must know how to set the pace, not only through their words, but also through their actions. They must make a difference, and they must be congruent. That is likely why individuals with the...

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Dealing with Customer Frustration

Dealing with Customer Frustration

It was another day of sitting on hold for Jane. She had been waiting for an hour, listening to one boring song after the other. Finally, she hung up and tried again. Once more, there was a long wait before it could become her turn to speak with a customer service...

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Innovative Strategies for a Competitive Edge

Innovative Strategies for a Competitive Edge

In today's world, it isn't enough to simply be different. If you're not innovative in a manner that has importance for your customers, you won't stand out from the crowd. Innovative strategies will help you gain advantages over your competition by leveraging...

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Five ways to increase your value at work

Five ways to increase your value at work

Even as we move into a post-pandemic world, does your work seem like an endless cycle of meetings, updates and reports? You're not alone. In a world where knowledge workers are expected to be on-call 24/7, it's more important than ever to create personal and...

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Don’t confuse skills with tools.

Don’t confuse skills with tools.

Many years ago, my friend George Walther became well-known through a program he delivered for organizations and sales professionals entitled, “Phone Power.” The content was the basis for a famous audio program that sold countless albums, as well as a bestselling book...

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It’s a Different Marketplace

It’s a Different Marketplace

The former CEO of Best Buy, Hubert Joly, made a recent comment that everyone in business should heed: “Status quo is not an option.” As reported by Fortune, Joly said the pandemic presented all businesses with, “a health crisis, an economic crisis, a societal crisis,...

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