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Project Distinct Podcast with Scott McKain

PROJECT DISTINCT

Daily Podcast teaching you and your team how to establish dominance in a competitive marketplace.

ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
The Power of Positivity

The Power of Positivity

If you’re like me, you often find yourself asking, "Where does the time go?” It was all the way back in 1994 that my awesome friend, Antonia Barnes Boyle, and I co-wrote my first book: Just Say --- YES! A Step Up to Success. Now a quarter of a century later (gulp!)...

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Being Reasonable During Challenging Times

Being Reasonable During Challenging Times

Difficult times can bring out the worst in people. Today, we're going to talk about the importance of simply being reasonable. Reasonable is such a bland word, yet such an important word during these times. Reasonable doesn't mean I have to agree with everything that...

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Personal Growth and Success with Glenn Morshower

Personal Growth and Success with Glenn Morshower

You've seen him in major roles on television shows like "24," "The Resident" -- and in major movies like the "Transformers" series and "Black Hawk Down." See him TODAY on Daily Distinction...our special guest, Glenn Morshower! Glenn will talk about life, personal...

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Could you become a hero?

Could you become a hero?

Perhaps it’s because of today’s divided political climate. Sometimes it seems that true heroes are difficult to find. Yes, we see stories of individual acts of incomprehensible bravery. However, it’s exceedingly rare to observe someone display the type of consistent...

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Are your employees an asset — or an expense?

Are your employees an asset — or an expense?

What’s your initial, gut-level reaction to this question: Are your employees primarily an asset…or an expense…to your business? The critically important aspect is this:  If you see your people as primarily an expense — then, that expenditure...

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