DISTINCTION NATION
Event Attendees: Sign-up or log-in for FREE membership to access free ebook, 14-day audio program, and more.
PROJECT DISTINCT
ICONIC INSIGHTS
The Importance of Creating Distinction for Individual Professionals
If you’ve followed my work for any period, you know that my research and focus is on creating distinction. It’s usually assumed that I’m targeting organizations and how they can generate a marketplace advantage. However, creating distinction is essential for...
Creating an Ultimate Customer Experience®: Six Key Elements
You know that in today's business landscape is more competitive than ever. This means that providing an exceptional level of customer experience is more crucial than ever, too! While the specific needs and expectations of customers may vary depending on your industry...
Our Horrible Hampton Inn Stay Wasn’t the Employee’s Fault
Tammy and I were each driving our cars cross-country this week from Las Vegas to Fort Wayne, Indiana. I was in my car, and she was driving our SUV while pulling a small U-Haul trailer. Our older dog, Lucy, was in the car with me, and our puppy, Chloe, was Tam's...
The Vital Role of Distinction in Organizational Leadership and Success
In today's hyper-competitive business landscape, an organization's success hinges on its ability to stand out from the crowd. Therefore, as a leader, it is not enough for you to simply manage your team and ensure smooth operations. To truly excel, you must inspire and...
Bridging the Distinction Gap: How the Employee Experience Shapes Customer Loyalty
We are in an era where customer experience (CX) is the battleground in every industry. There’s no business I’ve encountered in my years of working with organizations around the world that had zero concern for repeat and referral business. We all desire customers who...
Unlocking Innovation: How Cross-Industry Best Practices Can Transform Your Organization and Pull You Out of the Commodity Trap
In today's fast-paced and highly competitive business landscape, organizations constantly seek new ways to innovate and stay ahead of the curve. While it's natural to focus on best practices within one's own industry, I suggest exploring successful approaches from...