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Project Distinct Podcast with Scott McKain

PROJECT DISTINCT

Daily Podcast teaching you and your team how to establish dominance in a competitive marketplace.

ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
ThanksLIVING

ThanksLIVING

My mentor, the late Grady Nutt, wrote a chapter in a book of verse called, “ThanksLiving.” I have always loved that play on a phrase. In other words, it shouldn’t just be about giving thanks — it should be about living thankfully. Grady described “thanksliving” in...

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An investment that you control

An investment that you control

Back in the days that I was working a little bit in television, one staple of every newscast was the day’s stock market report. Each day, every report would let you know what had just happened on Wall Street. Yet, while you might be able to decide the stocks or funds...

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Take Care of Yourself to Recharge

Take Care of Yourself to Recharge

Video reminder from Cabo to take care of yourself and take time to recharge for work ahead. It's required for creativity needed to create distinction for the future! Don't be afraid to take a little time to unplug and I'll see you here next week.

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Fresh take on an existing approach

Fresh take on an existing approach

It surprises no one when I tell them that the Eagles are my all-time favorite band. But, some are surprised when I list a little-known track from the “One of These Nights” album as one of my favorite songs of theirs. “After the Thrill is Gone” sings about a...

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Because time flies, the time is NOW!

Because time flies, the time is NOW!

This past week, I had the wonderful privilege of returning to my home county in Indiana to speak for our local Economic Development Commission’s annual banquet. This was the 35th anniversary of the founding of the effort to attract new business to our area of southern...

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Do the (Home) Work

Do the (Home) Work

Have you ever read something on social media or elsewhere online that sounded really persuasive…then, perhaps you “liked” it or even added a supportive comment…without really knowing for certain whether the post was accurate? Sadly, many of us – including me – have...

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