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Project Distinct Podcast with Scott McKain

PROJECT DISTINCT

Daily Podcast teaching you and your team how to establish dominance in a competitive marketplace.

ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
It can happen to us… here is what we can control

It can happen to us… here is what we can control

It would be impossible not to be impacted by recent scenes of the destruction caused by the hurricane that battered the Bahamas and by the tragedies of mass shootings at several locations here in the United States. Yet, it’s also possible to become a bit – for lack of...

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Do the work

Do the work

We are coming from the right place: we want to improve our lives and careers. We want to be more successful and attain our potential. However, with that sincere and honorable aspiration, we often are blinded to a weakness in our efforts. Some of us are so committed to...

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Trust versus envy

Trust versus envy

A client and I were recently in a spirited discussion about a particular speaker/author/seminar leader. He’s someone the client admired – and let’s say that I do not share his viewpoint. “You’re just jealous of his success,” my client and friend said. “He owns his own...

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Storytelling

Storytelling

As I’m writing this on my flight to Sydney for a series of meetings there and in Tasmania, this is also preparation time for a new program I’m launching at a large event for financial service professionals next month. After talking with them about some of my past...

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Your day shouldn’t determine your customer’s experience!

Your day shouldn’t determine your customer’s experience!

Ups and downs. Ebbs and flows. Good days and bad days. We have them all because we are all human. The problem is, our best days might be our customer’s worst – and vice versa. That’s why consistency in the delivery of the experience has to be of primary importance for...

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