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Project Distinct Podcast with Scott McKain

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ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
Leadership and the Customer Experience

Leadership and the Customer Experience

The past two weeks for me have been spent Down Under working for my wonderful client, Volkswagen Group Australia. As I’ve met with many great folks – from those working in dealerships in Tasmania and New South Wales to those in the call center in the home office – I’m...

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Over dollars for dimes

Over dollars for dimes

In a program I was conducting yesterday here in Sydney, Australia, I heard about a customer who had purchased a $90,000 automobile, only to find the battery in his key fob wasn’t working after only ninety days. “No big deal,” the customer reportedly thought, “I’ll...

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Should Everyone Get a Trophy?

Should Everyone Get a Trophy?

As I stood before the audience that represented a group many have considered entitled and spoiled, it was impossible not to be impressed with how seriously they were taking the message being offered to them. Here I was, before a couple hundred of the “everyone gets a...

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Do you REALLY care about your customers?

Do you REALLY care about your customers?

If I would do a survey of the readers of this blog to ask the question, “Do you care about your customers?” -- my wager would be about 100% would enthusiastically answer in the affirmative. Perhaps a significant reason for such an overwhelmingly positive answer is...

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Build trust. Go BIG.

Build trust. Go BIG.

An executive with Carreker Corporation, Robert Hall, wrote something in 2002 that has stuck we me all these years:  “Every time a major company creates distrust through its actions with customers, it erodes the level of trust that customers have with all of their...

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Are you a “sales bad-ass”?

Are you a “sales bad-ass”?

OK, I’ll come right out with it: I despise many of the approaches that are prevalent today about how sales professionals should think and act. It’s my belief that some of these approaches are not only wrong – they can end up being toxic to the careers and livelihoods...

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