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Project Distinct Podcast with Scott McKain

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ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
Reflections on Hong Kong

Reflections on Hong Kong

After six days and five nights in Hong Kong, I am now prepared to offer a thorough evaluation of a city that has existed for thousands of years.  OK, I know that I’m not qualified to make any more than a “first impressions” commentary. However, there are three...

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What’s Your Equator

What’s Your Equator

As I write this, I’m on an airplane flying from Sydney to Hong Kong. And, as I follow our journey, I see from the map from the screen in front of my seat that we are about to cross the Equator. When I was a kid in Crothersville, Indiana in our grade school geography...

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Want more business? Be more emotional.

Want more business? Be more emotional.

I spent much of this past week in San Diego at my first Social Media Marketing World conference. Thousands of professionals ranging from entrepreneurs attempting to build a business to executives with the world’s most formidible brands joined together to...

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Backing off is sometimes a good strategy

Backing off is sometimes a good strategy

Is anyone else tired of the constant push-push-push that we're seeing today out of everything from products to personalities? From political leaders to personal marketers, some have evidently developed the position that staying in front of the public and consistently...

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There must be a REASON for customer loyalty…

There must be a REASON for customer loyalty…

Recent news stories are touting a "retail apocalypse" in progress now. Some are suggesting that brick and mortar stores are facing impending doom because customers are running elsewhere. The problem is, the reason offered for why they assume customers are bolting for...

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ICONIC — it’s not just for organizations!

ICONIC — it’s not just for organizations!

One of the real takeaways from spending the week with Volkswagen Group Australia -- from sales and service managers to owners, dealer principals, and general managers -- is that attaining an iconic level of performance is not restricted to organizations. In other...

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