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Project Distinct Podcast with Scott McKain

PROJECT DISTINCT

Daily Podcast teaching you and your team how to establish dominance in a competitive marketplace.

ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
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You Need Outside Expertise:

What I Discovered – and How it Impacts You – at the National Speakers Association Convention I'm returning home from Orlando after attending the National Speakers Association's 50th annual convention. (I frequently make the joke that it's a conference with more than...

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