DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
Overwhelmed by opportunities?
Every day, more emails land in my inbox offering an opportunity to take a course or participate in a program designed to help grow my business or advance my financial standing. While there's no doubt that -- like everyone else -- I'd love my business to expand and my...
Tell YOUR “Distinctive Story”!
Every business has a story to tell, and yours is no different. What sets your story apart from the rest makes it engaging and distinctive. Customers seek a reason to connect with your business, your story must be one they can't resist. For a decade, I had the most...
A Type of Diversity Critical for Customer Success
This post will refer to a speaker discussing politics; however, I promise this is NOT about political philosophy. It IS about an aspect frequently overlooked by many business leaders -- even those with the best intentions. In today's business environment, research...
What is the elusive “next level”?
We often hear a business leader or entrepreneur talking about taking something up to the "next level." Professionals frequently use the phrase when discussing organizational improvements or achieving professional growth. In other words, the "next level" is generally...
The Disease of WADITW
"We've always done it that way." This phrase ("WADITW") is a primary enemy of change and innovation. It's why many companies and leaders are stuck in the past, unable to move forward and improve the customer experience. A crucial aspect of "we've always done it that...
Why more businesses are focusing on an “Ultimate Customer Experience®”
In today's market, customers have more choices than ever before, and they're not afraid to switch brands if they're not happy. As every business strives to stand out from the competition, an increasing number are now turning to the customer experience as their...