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Project Distinct Podcast with Scott McKain

PROJECT DISTINCT

Daily Podcast teaching you and your team how to establish dominance in a competitive marketplace.

ICONIC INSIGHTS


3 Ways AI Is Changing Customer Expectations — And How to Stay Ahead

Artificial intelligence is reshaping what customers expect — not someday, but right now. And the organizations that misread this shift will find themselves on the wrong side of it faster than they anticipate. Here's what's happening and what to do about it: 1. Speed...

5 Ways to Turn a One-Time Buyer Into a Lifelong Customer

Getting a customer is hard. Keeping one should be your competitive advantage. Yet most businesses invest far more in acquisition than retention — and then wonder why growth feels like running on a treadmill. Here are five ways to convert a transaction into a long-term...

4 Steps to Creating Customer Experiences That Actually Build Loyalty

Most businesses think loyalty is the result of a great product. It isn't. Loyalty is the result of a great experience — repeated consistently, across every touchpoint, over time. Here are four steps to get there: 1. Define the Ultimate Customer Experience® before you...
The Way It Used to Be…

The Way It Used to Be…

At a recent conference, an executive told me that she used to be a general manager of a Walmart store. She related that the training she received was from former members of the inner circle of founder Sam Walton. She then had a dreamy look and said, “Those were great...

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Are You Over-selling?

Are You Over-selling?

It can be tempting to oversell our products and services in today's competitive world. But this approach can backfire, making customers and prospects want to avoid you altogether. This aspect has always struck me as slightly ironic, as no person wants to be around a...

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We Need More Kindness and Respect

We Need More Kindness and Respect

At a time when our world seems increasingly divided and fraught with conflict, it is more important than ever to be kind and compassionate toward one another. Whether interacting with customers or colleagues, friends or family members -- or even total strangers -- we...

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What’s Your Mission? Your Purpose Can Inspire Your Team

What’s Your Mission? Your Purpose Can Inspire Your Team

Purpose can be a powerful motivator for individuals and teams. When people feel that their work is meaningful and they are contributing to something larger than themselves, they are more likely to be engaged and enthusiastic about their work. Purpose can also help to...

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The Importance of Belief in Creating Distinction

The Importance of Belief in Creating Distinction

Easter is obviously when Christians celebrate a miracle that is central to our faith. Although my work here is never intended to be about any particular set of spiritual beliefs, it struck me when thinking about his holiday that having faith -- believing in something...

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Managing Through Your Mistakes

Managing Through Your Mistakes

Mistakes are a natural part of life. We all make them -- and goodness only knows, I have personally made more than my share! One of the challenges in today's world is the plethora of online "gurus" and so-called experts seeking to show you how to be successful,...

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