Beyond Distinction: Insights That Drive Impact
Really TRYING to make you happy…
The level of customer service — not to mention the even higher standard of the customer experience — is genuinely,...
The SECRET to “show business” success for YOUR business!
To approach your business as “show business” is not to be confused with putting on an act, being overly dramatic, or being...
You are selling an experience
The entertainment industry spends more time studying human emotion than it does the most advanced visual effects or new...
Your Customer’s Measuring Stick
Your customer’s measuring stick for efficiency may be entirely different from yours, and if you’re not aligned with your...
There’s usually more to the story… so tell it!
We all have customers or prospects who are willing to assume the worst about our intentions. In this time of social media...
Who will be YOUR farmer?
I was in the audience when it happened. It was 1978… Kansas City, Missouri’s Municipal Auditorium… the National FFA...