Beyond Distinction: Insights That Drive Impact
The Vital Role of Distinction in Organizational Leadership and Success
In today's hyper-competitive business landscape, an organization's success hinges on its ability to stand out from the...
Bridging the Distinction Gap: How the Employee Experience Shapes Customer Loyalty
We are in an era where customer experience (CX) is the battleground in every industry. There’s no business I’ve encountered...
Unlocking Innovation: How Cross-Industry Best Practices Can Transform Your Organization and Pull You Out of the Commodity Trap
In today's fast-paced and highly competitive business landscape, organizations constantly seek new ways to innovate and...
Keeping Long-Term Customers Engaged and Your Business Relevant
When I was growing up in rural Indiana, my Mom often said, “Familiarity breeds contempt.” But with all due respect for my...
The Antidote to Price Wars: Creating Distinction and an Ultimate Customer Experience® in a Commoditized World
The late, great Tom Winninger – a friend and Speakers Roundtable colleague – wrote a book over thirty years ago titled...
The Ultimate Customer Experience®: Your Weapon Against Commoditization
This afternoon, I’m in a meeting in Buffalo, New York, listening to leaders of this retail company and their vendors talk...





