DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
Here’s a Tip: Never Minimize Your Distinction
Want a tip? Go pick up your pizza at Domino's! They will give you a $3 tip if you go get your pizza rather than have them deliver it to you. Thanks to my friend, Dwayne Long, I learned of this new approach from Domino's. Dwayne sent me a link to the new Domino's TV...
Is it that, “They don’t want to work!” – or – they don’t want to work for YOU?
Here's a problematic question for entrepreneurs and managers: is it that people don't want to work nowadays? Or is it that they don't want to work for YOU? Twenty years ago, I wrote that you must provide the "Ultimate Experience" for both customers and employees. Over...
How to Be More Innovative: 10 Steps That Will Help You Think Differently
Whoever said, "Imitation is the sincerest form of flattery," got it all wrong. As I have often said (and been quoted for it), imitation is the sincerest form of theft. Being like your competition was assumed to be a safe space for many. No longer. If all you are is a...
Discovering What is REALLY the Core of Your Business
It was a conversation that changed everything about how I viewed my own business – and, perhaps, how you should look at yours. Several years ago, my wife had just passed, and my friends in the legendary country band Diamond Rio were concerned about me. Rather than let...
How Your Expectations of Your Team Impact the Customer Experience
Improving the customer experience your organization delivers is difficult. If you want to create enhanced customer experiences, it is critical that your team understands your customers. That sounds pretty obvious -- but how does an organization make that happen? It's...
5 Steps to Dealing with Today’s Angry Customer
Flight attendants attacked by passengers. Retail clerks shouted down by customers. Almost every day, we watch videos posted of outrageous behavior by customers toward those employees seeking to serve them. It used to be those angry customers who would seldom -- if...