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CREATE
DISTINCTION

It’s all about realizing that emotional engagement and relationships are more profitable than a mere sale.

Your competitors are always on your heels, trying to beat you by offering similar products or services — frequently, even at a lower price. Those in business know that competition is fierce. Competition drives prices down, making it more difficult for you to earn profits.

To stand out from your competition and stand apart from the crowd, it is critical that you create distinction.

A distinction strategy for your business (and for yourself as a professional) allows you to stand out from competitors and creates valuable differentiation for your products and services.

August 6, 2024: Scott McKain receives the 2024 Cavett award, the highest recognition in the National Speakers Association (NSA).

McKain wins NSA Cavett Award

SPEAKING

Live and Hybrid Events

Live and Hybrid Events

VIRTUAL

Remote Meetings

Keynotes for Virtual Events

CONSULTING

Coaching and Development

Coaching and Consulting

Scott McKain

Scott is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition.

Known internationally as a top-rated keynote speaker and virtual presenter, Scott’s clients represent the world’s most iconic brands. You’ll have the confidence of working with a professional known for impacting bottom line results. 

“We have some more positive updates on our Iconic journey. New amazing white sand beach pool and rooms open… Jack was awarded GM of the year for all of America… We just got top 100 companies (all industries) to work for in AZ. Then when we went to receive the award they ranked the top 30. Yup, we got #1!!!!  THANKS SO MUCH TO YOU!”

FAIRMONT HOTELS & RESORTS

Fees & Availability

Find out more about how Scott can significantly impact your business; check his calendar for availability; and inquire about fees for your live, hybrid or virtual event.

Business Bestsellers

Business Bestsellers by Scott McKain

Scott is the author of four #1 business bestsellers on Amazon; all teaching how to expand profits, increase sales, and engage customers.

The Ultimate Customer Experience Book by Scott McKain

THE ULTIMATE CUSTOMER EXPERIENCE®

5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work!

Scott McKain’s latest book, THE ULTIMATE CUSTOMER EXPERIENCE®, is filled with insightful advice and practical examples.

There are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important.

DISTINCTIVE CLIENTS INCLUDE:

Scott McKain's clients