I was in the audience when it happened.

It was 1978… Kansas City, Missouri’s Municipal Auditorium… the National FFA Convention… and, the speaker was Paul Harvey. The presentation title was, “So God Made a Farmer.”

Audio from this speech was used for the powerful Super Bowl spot for Dodge’s RAM trucks and an estimated 108 million viewers listened to Harvey talk about hard-working American farmers across the generations.

In today’s world of unbelievably efficient agriculture, not all of us are called to life on the farm. However, we can bring to our organizations that spirit and attitude of which Paul Harvey spoke.

When you look for someone to add to your team, do you seek mere skills? Would you be better off to find someone with the spirit of a farmer?

When you look for someone to create distinction and grow your business, do you look into the mirror… and do you see someone with the dedication and commitment of a farmer?

It’s for the farmers in all of us.