The former CEO of Best Buy, Hubert Joly, made a recent comment that everyone in business should heed:

“Status quo is not an option.”

As reported by Fortune, Joly said the pandemic presented all businesses with, “a health crisis, an economic crisis, a societal crisis, a racial crisis, an environmental crisis.” This means that none of us – from those selling electronics from big box stores to one-person entrepreneurial start-ups – can justify “we’ve always done it that way” anymore.

My friend, Joe Calloway, has what I think is the all-time best definition of “success.” It means, he says: “You know what used to work.”

You may have read in one of my previous books that I question an entire generation of management training and thinking. Right now, you can graduate from a prestigious institution with a Masters in Business Administration– yet not have completed a single course on customers (for example, how to deliver a customer experience, the value of customer retention, steps to leading higher levels of customer service, etc.) – much less be thoroughly educated on customer lifetime value’s impact on the bottom line.

Joly echoes my concern when he said, “So much of what I learned in business school is either wrong, dated, or at best incomplete.” 

Some people are calling it the “new normal.” My pal, Randy Pennington, has a better terminology: “The New Next.” Whatever you decide to name it, we are in a different marketplace than ever before.

Stop trying to circle the wagons around the way you’ve always done it. The status quo is no longer an option.

If you’d like to create distinction and break free from the status quo, consider membership in our Iconic Inner Circle. There’s no risk – your first month is free and you can cancel at any time. Check out all the benefits at: https://IconicInnerCircle.com