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CREATE DISTINCTION:

What To Do When “Great” Isn’t Good Enough to Grow Your Business

Scott’s presentations are highly customized and include step-by-step strategies and actionable solutions that can be applied to an endless range of workplace challenges.  To help as you form ideas before scheduling a planning call with Scott for your upcoming association convention, annual conference or kick-off meeting, here is an example of one of his most requested speeches.

CREATE DISTINCTION:

What To Do When “Great” Isn’t Good Enough to Grow Your Business

In this keynote or workshop, Scott teaches how to create distinction. He will show you how to deliver ultimate customer experiences® to earn customers for life.

The most important question we must confront is: “WHY would we get chosen instead of our competition?”

In this high-impact keynote, Scott shares distinctive stories from his extensive case studies. He provides the specific action steps that every professional must undertake to stand out and move up. And, he will show you how to avoid commoditization by expanding your innovation.

Scott’s insights on current trends have been globally recognized as cutting edge. His masterful storytelling ability means your attendees will enjoy the speech — and execute the strategies.

Your outcome will be an audience prepared to drive business growth by creating distinction — personally and professionally.

Planning your next meeting, annual conference or association convention? You goal is for an inspired and engaged audience ready to take action with tangible value from the meeting experience. That’s what Scott McKain delivers.

Key Audience Takeaways:

  • The ability to avoid the mistakes of commoditization
  • Improved results from learning the specific steps to create distinction
  • Improved appreciation of the importance of personal responsibility in organizational growth
  • Expanded skills and thinking on the important issue of innovation
  • Enhanced clarity about goals and organizational direction
  • Knowledge of communication approaches that transcend generational differences
  • Discovery of the specific steps required to deliver superior experiences for customers

Duration:
30-120 minutes

May be expanded to half-day, highly interactive seminars and workshops – or combined in a customized manner specific to your organization’s unique needs to create highly engaging programs.

“I have but a brief moment to say what profound effect your presentation has had in my business and personal life. Thank you, I will endeavor to make myself stand out.”

“The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all.”