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Insights

Ideas & Strategies to Stand Out and Earn More

Our Horrible Hampton Inn Stay Wasn’t the Employee’s Fault

Our Horrible Hampton Inn Stay Wasn’t the Employee’s Fault

Tammy and I were each driving our cars cross-country this week from Las Vegas to Fort Wayne, Indiana. I was in my car, and she was driving our SUV while pulling a small U-Haul trailer. Our older dog, Lucy, was in the car with me, and our puppy, Chloe, was Tam's...

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Keeping Long-Term Customers Engaged and Your Business Relevant

Keeping Long-Term Customers Engaged and Your Business Relevant

When I was growing up in rural Indiana, my Mom often said, “Familiarity breeds contempt.” But with all due respect for my Mom – and parents everywhere who used the phrase – it’s just not true. The more I know you, and about you, it does not automatically transition...

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Leveraging AI to Deliver the Ultimate Customer Experience®

Leveraging AI to Deliver the Ultimate Customer Experience®

In the field of customer experience, the advent of Artificial Intelligence presents an unparalleled opportunity for businesses to redefine the way they interact with customers. Your incorporation of AI into your customer experience strategies is not just about...

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ICONIC inner circle with Scott McKain
Path to Distinction