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The CX Prediction That Got It Exactly Backward

About a year ago, a widely-shared article (I shared it, too!) made a confident prediction: CX differentiation would be easier than ever in 2025. The reasoning seemed sound—customer experience quality had hit rock bottom, mediocrity was everywhere, and the few bold...

The Unseen Anchor: Why So Many of Us Are Stuck

I’ve been there. You may be at the point now. Despite all your efforts, all the strategic plans, and all the personal ambition, a silent, frustrating reality persists: the pervasive feeling of being stuck. We're all chasing progress. Companies talk about growth, and...

Beyond Distinction: Why Standing Out Is No Longer Enough (And What to Do About It)

As you likely know, I’ve championed a singular, essential idea for many years: in a hyper-competitive, overcrowded marketplace, distinction isn’t optional—it’s vital. If your organization fails to stand out, you risk becoming invisible. And if you're...
What is the elusive “next level”?

What is the elusive “next level”?

We often hear a business leader or entrepreneur talking about taking something up to the "next level." Professionals frequently use the phrase when discussing organizational improvements or achieving professional growth. In other words, the "next level" is generally...

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The Disease of WADITW

The Disease of WADITW

"We've always done it that way." This phrase ("WADITW") is a primary enemy of change and innovation. It's why many companies and leaders are stuck in the past, unable to move forward and improve the customer experience. A crucial aspect of "we've always done it that...

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The Way It Used to Be…

The Way It Used to Be…

At a recent conference, an executive told me that she used to be a general manager of a Walmart store. She related that the training she received was from former members of the inner circle of founder Sam Walton. She then had a dreamy look and said, “Those were great...

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Are You Over-selling?

Are You Over-selling?

It can be tempting to oversell our products and services in today's competitive world. But this approach can backfire, making customers and prospects want to avoid you altogether. This aspect has always struck me as slightly ironic, as no person wants to be around a...

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We Need More Kindness and Respect

We Need More Kindness and Respect

At a time when our world seems increasingly divided and fraught with conflict, it is more important than ever to be kind and compassionate toward one another. Whether interacting with customers or colleagues, friends or family members -- or even total strangers -- we...

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