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The CX Prediction That Got It Exactly Backward

About a year ago, a widely-shared article (I shared it, too!) made a confident prediction: CX differentiation would be easier than ever in 2025. The reasoning seemed sound—customer experience quality had hit rock bottom, mediocrity was everywhere, and the few bold...

The Unseen Anchor: Why So Many of Us Are Stuck

I’ve been there. You may be at the point now. Despite all your efforts, all the strategic plans, and all the personal ambition, a silent, frustrating reality persists: the pervasive feeling of being stuck. We're all chasing progress. Companies talk about growth, and...

Beyond Distinction: Why Standing Out Is No Longer Enough (And What to Do About It)

As you likely know, I’ve championed a singular, essential idea for many years: in a hyper-competitive, overcrowded marketplace, distinction isn’t optional—it’s vital. If your organization fails to stand out, you risk becoming invisible. And if you're...
Five Steps to Being a Better Customer

Five Steps to Being a Better Customer

What do you want from your customer service experience? Do you want to be given the best of the best, or are you content with mediocre? No matter what your answer is, most people want something better than they're getting. While this won't ensure inadequate service...

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What Makes a Bad Boss?

What Makes a Bad Boss?

No one wakes up in the morning and says, "Today, I will be a horrible boss!" Everyone, however, has a story that relates to a terrible experience with an inferior manager. What makes a "bad" boss? Asking this question on Quora.com, one user said, "a bad boss is...

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Become More Creative with These Six Easy Steps

Become More Creative with These Six Easy Steps

No one would suggest that innovation isn't important. Yet we often get so busy doing that we spend little time thinking. Here are six quick ideas on how to become more creative. - Read a nonfiction book outside your usual genre. It's remarkable how a biography or...

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Why “Why” Isn’t Growing Your Business

Why “Why” Isn’t Growing Your Business

"Start with why" is a philosophy widely popular in business today. There's no doubt that knowing your "why" is an excellent motivational tool. The problem is...customers don't buy our "why."Customers buy our how. Think about a recent purchase -- anything from an...

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How to Manage Change So You Engage Employees

How to Manage Change So You Engage Employees

"Every change needs a story." This is a statement that I believe is true -- and it's one reason why employees have such a hard time with change. If you want to create distinction for your organization and yourself, you must be able to leverage change to your...

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How to Become a Distinctive Leader

How to Become a Distinctive Leader

Distinction is not merely organizational--it's individual, as well! Leaders must know how to set the pace, not only through their words, but also through their actions. They must make a difference, and they must be congruent. That is likely why individuals with the...

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