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The CX Prediction That Got It Exactly Backward

About a year ago, a widely-shared article (I shared it, too!) made a confident prediction: CX differentiation would be easier than ever in 2025. The reasoning seemed sound—customer experience quality had hit rock bottom, mediocrity was everywhere, and the few bold...

The Unseen Anchor: Why So Many of Us Are Stuck

I’ve been there. You may be at the point now. Despite all your efforts, all the strategic plans, and all the personal ambition, a silent, frustrating reality persists: the pervasive feeling of being stuck. We're all chasing progress. Companies talk about growth, and...

Beyond Distinction: Why Standing Out Is No Longer Enough (And What to Do About It)

As you likely know, I’ve championed a singular, essential idea for many years: in a hyper-competitive, overcrowded marketplace, distinction isn’t optional—it’s vital. If your organization fails to stand out, you risk becoming invisible. And if you're...
Two steps to enhance your business with better employees

Two steps to enhance your business with better employees

This coming week is one of my favorites of the year. We start the Ultimate Business Summit with a Wednesday night reception at the Luxor on the Strip in Las Vegas. While the participants in the program tell us that it has significantly enhanced their success in...

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Better than it’s ever been

Better than it’s ever been

Imagine for a moment being in a large room with almost 1,500 professional speakers! Try to envision how much energy — and maybe even ego — that you’d find in a gathering of people who talk in public for a living. That’s what I’ve just concluded this past week: the...

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Storytelling

Storytelling

As I’m writing this on my flight to Sydney for a series of meetings there and in Tasmania, this is also preparation time for a new program I’m launching at a large event for financial service professionals next month. After talking with them about some of my past...

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Your day shouldn’t determine your customer’s experience!

Your day shouldn’t determine your customer’s experience!

Ups and downs. Ebbs and flows. Good days and bad days. We have them all because we are all human. The problem is, our best days might be our customer’s worst – and vice versa. That’s why consistency in the delivery of the experience has to be of primary importance for...

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Leadership and the Customer Experience

Leadership and the Customer Experience

The past two weeks for me have been spent Down Under working for my wonderful client, Volkswagen Group Australia. As I’ve met with many great folks – from those working in dealerships in Tasmania and New South Wales to those in the call center in the home office – I’m...

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Over dollars for dimes

Over dollars for dimes

In a program I was conducting yesterday here in Sydney, Australia, I heard about a customer who had purchased a $90,000 automobile, only to find the battery in his key fob wasn’t working after only ninety days. “No big deal,” the customer reportedly thought, “I’ll...

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