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Beyond Distinction: Why Standing Out Is No Longer Enough (And What to Do About It)

As you likely know, I’ve championed a singular, essential idea for many years: in a hyper-competitive, overcrowded marketplace, distinction isn’t optional—it’s vital. If your organization fails to stand out, you risk becoming invisible. And if you're...

Why “Good Enough” is Costing You Profits

In today's business landscape, a silent threat lurks in the shadows, methodically eroding profits and market share. This adversary isn't a new technology or nimble startup – it's the mindset of complacency that has infiltrated countless organizations. While corporate...

Market Turbulence: Why Traditional Change Management No Longer Cuts It

For many years, both business leaders as well as authors and speakers (like me) have talked at length about "managing change." The title of my first business speech many years ago was “Dragonslayers” on overcoming the overwhelming monster of change on our voyage to...
Keeping Long-Term Customers Engaged and Your Business Relevant

Keeping Long-Term Customers Engaged and Your Business Relevant

When I was growing up in rural Indiana, my Mom often said, “Familiarity breeds contempt.” But with all due respect for my Mom – and parents everywhere who used the phrase – it’s just not true. The more I know you, and about you, it does not automatically transition...

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Leveraging AI to Deliver the Ultimate Customer Experience®

Leveraging AI to Deliver the Ultimate Customer Experience®

In the field of customer experience, the advent of Artificial Intelligence presents an unparalleled opportunity for businesses to redefine the way they interact with customers. Your incorporation of AI into your customer experience strategies is not just about...

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