DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
The Customer is Your Most Valuable Asset
In today's world, your customers are perhaps your company's most valuable asset. Customers can make or break your business, so it's important to always treat them with care and respect. While there is no one-size-fits-all strategy for the customer experience, some...
3 Steps to Improve Your Professional Relationships — and Why it Matters
We recently booked two major events for me as a keynote speaker in January 2023. One was a group where a member of the C-Suite had me speak at his meetings for two previous employers. The other was from a CEO of a group I addressed about a decade ago. He contacted me...
Does attitude really matter?
Does positive thinking really create better results? When my late wife, Sheri, and I were first married, her father took me aside to give me advice I've never forgotten: "Think big, and you will be." My great friend, Dr. Tony Alessandra, related that when he was...
Keeping your cool when the world is running hot
When the world around you is running hot, it’s essential for you to stay cool. I don’t remember a time when there was so much aggression and meanness in the culture. Your challenge is how you will deal with it. Perhaps this situation is a result of tearing down the...
Overwhelmed by opportunities?
Every day, more emails land in my inbox offering an opportunity to take a course or participate in a program designed to help grow my business or advance my financial standing. While there's no doubt that -- like everyone else -- I'd love my business to expand and my...
Tell YOUR “Distinctive Story”!
Every business has a story to tell, and yours is no different. What sets your story apart from the rest makes it engaging and distinctive. Customers seek a reason to connect with your business, your story must be one they can't resist. For a decade, I had the most...