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Project Distinct Podcast with Scott McKain

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ICONIC INSIGHTS


The Wisdom of ThanksLiving

Gratitude shouldn't just be something we express once a year; it should shape how we live each day. My mentor, the late Grady Nutt, captured this beautifully in his concept of 'ThanksLiving.'" Grady described “ThanksLiving” as: “An attitude that finds treasure in the...

The Power of Encouragement: A Legacy Worth Embracing

This past week, I had the privilege of being one of three friends asked to speak at a book launch and celebration honoring the life of my friend Joe Bonsall, a 50-year member of the legendary Oak Ridge Boys. Joe’s remarkable legacy was not just in his music, though...

Creating Distinction: The Unconventional Path to Rapid Business Transformation

When I reflect on my many clients who have followed the distinction prescription that I propose — either because they are subscribing to my insight, they’ve found their own pathway there, or a combination — I marvel at the transformation that has been the result. Just...
A Type of Diversity Critical for Customer Success

A Type of Diversity Critical for Customer Success

This post will refer to a speaker discussing politics; however, I promise this is NOT about political philosophy. It IS about an aspect frequently overlooked by many business leaders -- even those with the best intentions. In today's business environment, research...

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What is the elusive “next level”?

What is the elusive “next level”?

We often hear a business leader or entrepreneur talking about taking something up to the "next level." Professionals frequently use the phrase when discussing organizational improvements or achieving professional growth. In other words, the "next level" is generally...

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The Disease of WADITW

The Disease of WADITW

"We've always done it that way." This phrase ("WADITW") is a primary enemy of change and innovation. It's why many companies and leaders are stuck in the past, unable to move forward and improve the customer experience. A crucial aspect of "we've always done it that...

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The Way It Used to Be…

The Way It Used to Be…

At a recent conference, an executive told me that she used to be a general manager of a Walmart store. She related that the training she received was from former members of the inner circle of founder Sam Walton. She then had a dreamy look and said, “Those were great...

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Are You Over-selling?

Are You Over-selling?

It can be tempting to oversell our products and services in today's competitive world. But this approach can backfire, making customers and prospects want to avoid you altogether. This aspect has always struck me as slightly ironic, as no person wants to be around a...

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