DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
Are You Majoring in Minor Things?
There are so many variables competing for our attention today it's easy to get bogged down in the minor details and lose focus on what's important. When trying to achieve a critical task, it's crucial to stay focused and not let distractions get in the way. It's all...
Your Greatest Hits May Not Be Your Greatest Future
Recording artists often release a "greatest hits" compilation. And let's face it, when you go see your favorite singer or band, you certainly want to hear them play the songs you know by heart. Yet, all my friends in the music business seem to have one thing in...
“Jerry’s Berries” – the Two Steps a Hotel Employee Took to Deliver an Ultimate Customer Experience®
At a recent event held at a Four Seasons hotel, an audience member for my keynote presentation came up following my program. "Hi," he said, "I'm Jerry – and, boy, do I have a story for you!" "Yesterday, my wife and I were dining at the breakfast buffet here at the...
The Critical Key to Business Success Most Frequently Overlooked
When people think of success -- whether business success or personal success -- most usually think first of the logical factors involved. These include financial literacy, marketing skills, or management abilities. When my first business book, ALL Business is Show...
Here’s a Tip: Never Minimize Your Distinction
Want a tip? Go pick up your pizza at Domino's! They will give you a $3 tip if you go get your pizza rather than have them deliver it to you. Thanks to my friend, Dwayne Long, I learned of this new approach from Domino's. Dwayne sent me a link to the new Domino's TV...
Is it that, “They don’t want to work!” – or – they don’t want to work for YOU?
Here's a problematic question for entrepreneurs and managers: is it that people don't want to work nowadays? Or is it that they don't want to work for YOU? Twenty years ago, I wrote that you must provide the "Ultimate Experience" for both customers and employees. Over...