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Project Distinct Podcast with Scott McKain

PROJECT DISTINCT

Daily Podcast teaching you and your team how to establish dominance in a competitive marketplace.

ICONIC INSIGHTS


Beyond Distinction: Why Standing Out Is No Longer Enough (And What to Do About It)

As you likely know, I’ve championed a singular, essential idea for many years: in a hyper-competitive, overcrowded marketplace, distinction isn’t optional—it’s vital. If your organization fails to stand out, you risk becoming invisible. And if you're...

Why “Good Enough” is Costing You Profits

In today's business landscape, a silent threat lurks in the shadows, methodically eroding profits and market share. This adversary isn't a new technology or nimble startup – it's the mindset of complacency that has infiltrated countless organizations. While corporate...

Market Turbulence: Why Traditional Change Management No Longer Cuts It

For many years, both business leaders as well as authors and speakers (like me) have talked at length about "managing change." The title of my first business speech many years ago was “Dragonslayers” on overcoming the overwhelming monster of change on our voyage to...
5 Steps to Dealing with Today’s Angry Customer

5 Steps to Dealing with Today’s Angry Customer

Flight attendants attacked by passengers. Retail clerks shouted down by customers. Almost every day, we watch videos posted of outrageous behavior by customers toward those employees seeking to serve them. It used to be those angry customers who would seldom -- if...

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De-stress and Unplug: 5 Steps to Survive Holiday Burnout

De-stress and Unplug: 5 Steps to Survive Holiday Burnout

While the holiday season is the busiest time of year for some, it is the time of our least productivity for others. Whichever describes you and your business, it's important to note that we all have stress, and we all face burnout -- especially in this volatile,...

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Why do you pay your employees?

Why do you pay your employees?

Few management blunders have attracted as much attention as the one committed by the CEO of mortgage lender Better.com. If you missed it, Vishal Garg fired more than 900 of his team members on a Zoom call by simply saying, "If you're on this call, you are part of the...

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7 Steps to Attract Customers Distinctively

7 Steps to Attract Customers Distinctively

As a business owner, you know that delivering a compelling customer experience is key to success. If you are not attracting new customers and keeping the ones you already have, your sales are likely declining. How can you attract customers? Obviously, you must offer a...

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