DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
Why do you pay your employees?
Few management blunders have attracted as much attention as the one committed by the CEO of mortgage lender Better.com. If you missed it, Vishal Garg fired more than 900 of his team members on a Zoom call by simply saying, "If you're on this call, you are part of the...
7 Steps to Attract Customers Distinctively
As a business owner, you know that delivering a compelling customer experience is key to success. If you are not attracting new customers and keeping the ones you already have, your sales are likely declining. How can you attract customers? Obviously, you must offer a...
Changing Yourself and Your Business as the World Moves Rapidly
From this week’s business headlines: Crypto-currency might now be allowed as an asset, not as a currency...1 in 3 workers don't want to return to their offices in a post-Covid economy...inflation is rising, yet more people are quitting their jobs than ever...and every...
Happy customers are dependent upon happy employees
Employee happiness is a critical factor when it comes to excellent customer service. Employees who are happy with their work -- and how their employers treat them -- are more likely to care about their customers. This factor is because when employees are treated with...
How do you stand out in a highly competitive business environment?
Your competitors are always on your heels, trying to beat you by offering similar products or services -- frequently, even at a lower price. Those in business know that competition is fierce. Competition drives prices down, making it more difficult for you to earn...
Creating Distinction through Defining Purpose
At the risk of sounding somewhat like my Dad, who had to trudge to school, in the snow, barefoot, uphill in both directions: Today's generation of employees want (some would say "require") something different from the world of work that I never expected. They want to...