DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
The Importance of Creating Distinction for Individual Professionals
If you’ve followed my work for any period, you know that my research and focus is on creating distinction. It’s usually assumed that I’m targeting organizations and how they can generate a marketplace advantage. However, creating distinction is essential for...
Creating an Ultimate Customer Experience®: Six Key Elements
You know that in today's business landscape is more competitive than ever. This means that providing an exceptional level of customer experience is more crucial than ever, too! While the specific needs and expectations of customers may vary depending on your industry...
Re-Motivating Yourself During Business Lulls: The Power of Reflection and Renewal
What happens when your business slows down? What do you do when you find yourself in a downturn? No one enjoys this situation – and often, the result is that we start marketing obsessively, creating an appearance of desperation for business. Ironically, no prospect or...
Why Customers Choose You
One common theme I've observed among successful organizations—from those directed by young entrepreneurs to major corporations to highly distinctive educational institutions—is their ability to differentiate themselves from their competitors. From Apple to High Point...
For your success as a professional speaker…
This post is a bit unusual for me. This is directed solely to my fellow #professionalspeakers and to those who desire to speak professionally. It’s time for me to respectfully, but strongly, dispute some advice that is being shared by some that, if taken on its face,...
The Power of Individual Actions: in CX and Life Changes
Two topics that have been on my mind recently: the impact of individual actions on customer experiences the importance of adapting to life's changes While these subjects may seem unrelated at first glance, I believe they both highlight the crucial role that people...