DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
Want more business? Be more emotional.
I spent much of this past week in San Diego at my first Social Media Marketing World conference. Thousands of professionals ranging from entrepreneurs attempting to build a business to executives with the world’s most formidible brands joined together to...
Backing off is sometimes a good strategy
Is anyone else tired of the constant push-push-push that we're seeing today out of everything from products to personalities? From political leaders to personal marketers, some have evidently developed the position that staying in front of the public and consistently...
There must be a REASON for customer loyalty…
Recent news stories are touting a "retail apocalypse" in progress now. Some are suggesting that brick and mortar stores are facing impending doom because customers are running elsewhere. The problem is, the reason offered for why they assume customers are bolting for...
ICONIC — it’s not just for organizations!
One of the real takeaways from spending the week with Volkswagen Group Australia -- from sales and service managers to owners, dealer principals, and general managers -- is that attaining an iconic level of performance is not restricted to organizations. In other...
Innovation may not be what you think…
One of the hottest buzzwords now in business is "innovation." We're constantly hearing how it's the key to not just disruption but mere survival in today's hyper-competitive marketplace. Yet, many of the professionals that I'm talking with may have a slightly...
The “High Concept” Concept
You’ve finally realized that your business is a “show business”…explored how your customers have changed…and accepted the challenge to deliver them with the “Ultimate Customer Experience” that they demand. Yet, a critical question remains… How? How do you connect with...