DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
Enhancing the Customer Experience
How can we reward our customers for doing business with us — which will increase the likelihood that they will come back and do more business in the future? You redirect their attention to an enhanced experience. Think like a Hollywood director and re-shoot,...
When times change…PEOPLE change
Most of you reading this probably only know about drive-ins from watching movies that were set in the 1950s or 60s. Do any of you remember when customers had to visit their bank on Friday afternoons to get enough cash to make it through the weekend? Most of you...
The Power of Stories: How to Tell Your Company’s Story
What is the “story” of your company, department, organization, and team? How about YOUR personal and professional story? The fundamental role of “story” in business is to create a method by which audiences (customers, prospects and colleagues) understand and...
Do you need to put blinders on… or take them off?
In horse racing, they’re called “blinders” or “blinkers.” You’ve probably seen them – they’re the cups made of leather or plastic that prevent a racehorse from seeing much of what is around them…and keep them focused on what is in front of them. It means they...
Still not convinced? Yes, YOUR business IS “show business!”
Still not convinced that ALL business is “show business”? Indulge me for a moment and think of your business as a movie studio. Are you Columbia, 21st Century Fox, Warner Bros., or Paramount Pictures? Do you have a smaller budget and stick to mostly independent...
How do you stay productive on the road?
Following up on my recent popular post about daily routines, I was asked an important question: How does your routine change when you're on the road? Really, it's about the same -- with these two important tweaks to make you more positive and productive! (And thanks...