DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
ICONIC — it’s not just for organizations!
One of the real takeaways from spending the week with Volkswagen Group Australia -- from sales and service managers to owners, dealer principals, and general managers -- is that attaining an iconic level of performance is not restricted to organizations. In other...
Innovation may not be what you think…
One of the hottest buzzwords now in business is "innovation." We're constantly hearing how it's the key to not just disruption but mere survival in today's hyper-competitive marketplace. Yet, many of the professionals that I'm talking with may have a slightly...
The “High Concept” Concept
You’ve finally realized that your business is a “show business”…explored how your customers have changed…and accepted the challenge to deliver them with the “Ultimate Customer Experience” that they demand. Yet, a critical question remains… How? How do you connect with...
Enhancing the Customer Experience
How can we reward our customers for doing business with us — which will increase the likelihood that they will come back and do more business in the future? You redirect their attention to an enhanced experience. Think like a Hollywood director and re-shoot,...
When times change…PEOPLE change
Most of you reading this probably only know about drive-ins from watching movies that were set in the 1950s or 60s. Do any of you remember when customers had to visit their bank on Friday afternoons to get enough cash to make it through the weekend? Most of you...
The Power of Stories: How to Tell Your Company’s Story
What is the “story” of your company, department, organization, and team? How about YOUR personal and professional story? The fundamental role of “story” in business is to create a method by which audiences (customers, prospects and colleagues) understand and...