DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
The Antidote to Price Wars: Creating Distinction and an Ultimate Customer Experience® in a Commoditized World
The late, great Tom Winninger – a friend and Speakers Roundtable colleague – wrote a book over thirty years ago titled "Price Wars." And even though Tom was a brilliant visionary, I think even he would look at the level of pressure surrounding commoditization today...
The Ultimate Customer Experience®: Your Weapon Against Commoditization
This afternoon, I’m in a meeting in Buffalo, New York, listening to leaders of this retail company and their vendors talk about commoditization in today’s marketplace. In today's rapidly changing business landscape, one of the greatest challenges organizations faces...
Customer Experience vs. Self-Service: the Impact and Importance of Loyalty
Walking through airports this past week, it seemed like every terminal had a new store featuring Amazon’s “Just Walk Out” equipment. As their website says, the technology “lets consumers enter a store, grab what they want, and get going.” In the ever-evolving...
The Critical Importance of Investing in Training and Outside Perspectives for Revenue Growth
Almost everyone with a few years of experience and who shares a comparable profession to mine – speaking for corporate conferences and consulting and training in sales and customer experience – will have a similar story. Somewhere along the way, we encountered the...
Not Just “Thinking Like” – it’s “Thinking Ahead” of Your Customer
Imagine a world where businesses not only understand their customers' current needs but anticipate their future ones. This isn't just a dream—it's the key to distinction in a crowded market. Your challenge in creating distinction and standing out from the competition...
The Fallacy of the Non-Apology Apology: Undermining Distinction by Avoiding Responsibility
Creating distinction in any field, be it business, leadership, or customer service, is rooted in the bedrock of accountability. But, on only the second day of the new year, a billionaire owner of an NFL team is showing us exactly how it should NOT be done. Carolina...