DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
Creating Distinction in a Crowded Marketplace: A Lesson from High Point University
In the current hypercompetitive business landscape, achieving distinction—standing out from the crowd—is no longer an option; it's a necessity. Amid a vast sea of similar products, services, or even institutions, the ones that emerge as leaders are those that manage...
You Need Outside Expertise:
What I Discovered – and How it Impacts You – at the National Speakers Association Convention I'm returning home from Orlando after attending the National Speakers Association's 50th annual convention. (I frequently make the joke that it's a conference with more than...
ANY business can get on the wrong side of the public when basic empathy and concern for the customer is ignored
Several years ago, a Canadian musician’s $3500 Taylor guitar was severely damaged by baggage handlers from United Airlines. When Dave Carroll couldn’t get the airline to take responsibility for what they had broken, he made a music video that was viewed by millions on...
Why Many Companies Don’t Deliver the Ultimate Customer Experience® — and What YOU Can Do About It!
Unfortunately, many businesses still fall short when it comes to delivering an Ultimate Customer Experience®. Because of this, they not only suffer in terms of retaining customers, but they also lose out on the referral business that can group their company. I’ve been...
Why the Customer Experience is Often Awful
Introduction Look, I realize that I’m prejudiced. However, I genuinely believe that in today’s world, the customer experience is everything. Customers, whether B2B or B2C, expect to be treated with respect, courtesy, and efficiency when interacting with your...
Unlock Explosive Growth: Transform Your Business with the Ultimate Customer Experience®
In today's competitive business landscape, you must constantly innovate and adapt to stay ahead of the curve. One of the most critical aspects of this is providing an Ultimate Customer Experience® (UCX). A UCX can be the difference between a thriving business and a...