DISTINCTION NATION
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PROJECT DISTINCT
ICONIC INSIGHTS
Why the Customer Experience is Often Awful
Introduction Look, I realize that I’m prejudiced. However, I genuinely believe that in today’s world, the customer experience is everything. Customers, whether B2B or B2C, expect to be treated with respect, courtesy, and efficiency when interacting with your...
Unlock Explosive Growth: Transform Your Business with the Ultimate Customer Experience®
In today's competitive business landscape, you must constantly innovate and adapt to stay ahead of the curve. One of the most critical aspects of this is providing an Ultimate Customer Experience® (UCX). A UCX can be the difference between a thriving business and a...
Emotional Design and the Ultimate Customer Experience ®
In my first business book, “ALL Business is Show Business,” I wrote about the importance of emotion in creating and delivering the Ultimate Customer Experience.® Emotions are powerful drivers of behavior--and they have been since the beginning of time. It seems that...
Don’t Make It Right for Customers
Southwest Airlines halted all their operations this past Tuesday morning, citing “intermittent technology issues.” By 1 PM/Eastern, 43% of the airline’s schedule was delayed. The airline released a statement saying that an issue with a "vendor-supplied" firewall (I’d...
The Cons and Pros of 5 Ideas for an Ultimate Customer Experience®
If your goal is to provide an Ultimate Customer Experience®, here are five ideas that could help you achieve your target. However, there are always reasons NOT to take action – so I’m going to go a bit backward and present “Cons and Pros.” First, you’ll see a reason...
The Importance of Employee Accountability in the Ultimate Customer Experience®
“What you tolerate, you endorse.” — Larry Winget When it comes to serving customers, employee accountability is crucial. As my pal, Larry, says, if you don’t hold your team accountable, you’ve just endorsed inferior conduct. And, let’s face it, that type of...