Many years ago, my friend George Walther became well-known through a program he delivered for organizations and sales professionals entitled, “Phone Power.” The content was the basis for a famous audio program that sold countless albums, as well as a bestselling book published in 1987 by Berkley Press. Through this variety of formats, “Phone Power” taught how to “make the telephone work for you.”
One of the critical aspects George Walther taught was that communication was the skill – the telephone was merely the tool used to deliver your communication.
Move forward from the late ‘80s to today, and now we’re overwhelmed with email, texting, mobile phones, and more. In other words, the number of tools has expanded exponentially.
Yet the fundamental aspect that distinctive professionals must improve upon remains the skill of communication. You can’t confuse the tools – from phones to social media – with the fundamental skill we must apply to use those tools effectively.
The more tools at our disposal, the greater challenge it will be to break through the clutter to attain and sustain the attention of our customers and prospects. It is also the reason that storytelling is such an important skill for any professional who wants to stand out from the crowd. Remarkable stories connect on both an intellectual and emotional level.
Stories can compel the audience to take action, change their current supplier, identify with your product or service, and relate to how the manner you’re serving your current customers provides an example of why you’re advantageous for them.
Again – don’t confuse the tools with the skills.
Regardless of the tools you use, the real skill is communication. The most powerful form of communication is the well-crafted and expertly told story. Use it to help you create distinction and stand apart from your competition.
If you’d like to discover the strategies and tactics of creating and delivering a distinctive story, a comprehensive course is available as a part of your subscription to the Iconic Inner Circle. And because you subscribe to this weekly message, your first month is free! You can cancel anytime, which means there’s no risk to join – and the Distinctive Story Course is yours! Join NOW – simply visit https://IconicInnerCircle.com
