ICONIC:
How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
Scott’s presentations are highly customized and include step-by-step strategies and actionable solutions that can be applied to an endless range of workplace challenges. To help as you form ideas before scheduling a planning call with Scott for your upcoming association convention, annual conference or kick-off meeting, here is an example of one of his most requested speeches.
ICONIC
How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
This keynote answers the critical question: What is an iconic organization or leader? And, it will clearly reveal how you can attain, sustain, or regain that status.
Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain is significantly more difficult to climb. Add the pervasive presence of social media and the competition for attention is more intense than ever before.
Merely standing out is more challenging than ever. It now has less impact on sustained growth. Today, to become a compelling company, leader, or brand on a positive trajectory, one must attain iconic status.
Scott will share fresh stories on iconic professionals and organizations. You’ll learn there are only two factors upon which customers and employees judge your organization. He will reveal unique examples like the millionaire chimney sweep. You’ll learn about the single-store steakhouse in a mid-sized city that has higher revenue than New York City’s famed Tavern on the Green.
What is the outcome of this keynote presentation? You and your organization will be ready to achieve iconic status through sound research and practical wisdom.
If you’re planning your next meeting, annual conference or association convention, it’s not enough for your audience to be inspired and engaged. They must leave ready to take action from the tangible value of their ultimate experience. That’s what Scott McKain delivers like no one else.
Key Audience Takeaways:
- The Five Factors of Iconic Performance
- The ONLY two factors upon which customers will judge you
- Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
- Improved results from learning the required steps for Iconic performance
- Expanded appreciation of the importance of personal responsibility in team success
- Advanced skills and thinking on the important issue of improving processes
- Enhanced precision about goals and organizational direction
Duration:
30-120 minutes
May be expanded to half-day, highly interactive seminars and workshops – or combined in a customized manner specific to your organization’s unique needs to create highly engaging programs.
“We have some more positive updates on our ICONIC journey. New amazing white sand beach pool and rooms open… Jack was awarded GM of the year for all of America… We got #1 of top 100 companies (all industries) to work for in Arizona!!!! THANKS SO MUCH TO YOU!”
“The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all.”