MOST POPULAR PROGRAMS
Scott’s programs are designed to help you become better at what you do!
When you secure Scott to serve your live or virtual event, you also leverage his expertise to personalize a presentation to your unique objectives and outcomes.
CREATE DISTINCTION:
What To Do When “Great” Isn’t Good Enough to Grow Your Business
KEY AUDIENCE TAKEAWAYS:
- The ability to avoid the mistakes of commoditization
- Improved results from learning the specific steps to create distinction
- Improved appreciation of the importance of personal responsibility in organizational growth
- Expanded skills and thinking on the important issue of innovation
- Enhanced clarity about goals and organizational direction
- Knowledge of communication approaches that transcend generational differences
- Discovery of the specific steps required to deliver superior experiences for customers
THE ULTIMATE CUSTOMER EXPERIENCE®:
Delivering What Customers REALLY Want
KEY AUDIENCE TAKEAWAYS:
- The five steps of an Ultimate Customer Experience®
- Why the experience – and not service – generates loyalty; and what you need to do to create it
- The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
- The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively
ICONIC:
How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
KEY AUDIENCE TAKEAWAYS:
- The Five Factors of Iconic Performance
- The ONLY two factors upon which customers will judge you
- Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
- Improved results from learning the required steps for Iconic performance
- Expanded appreciation of the importance of personal responsibility in team success
- Advanced skills and thinking on the important issue of improving processes
- Enhanced precision about goals and organizational direction
DEVELOPING A DISTINCTIVE CULTURE:
Creating Ultimate Employee Experiences in a Multi-generational Workforce
KEY AUDIENCE TAKEAWAYS:
- Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
- How generational differences can create distinction when we develop an open, accepting organizational culture
- How to thrive in a workplace with multiple generations, and how to work with people who think differently than you
- The role of mentors – including “reverse mentorship”…in other words, learning from those younger than you
THE ICONIC SALES PROFESSIONAL:
How To Stand Out and Win in a Hyper-competitive Marketplace
KEY AUDIENCE TAKEAWAYS:
- Sell the differences that make you a preferred choice
- Four strategies to sell uniquely from your competition
- How to transcend transaction and develop loyal relationships for more sales
- The six key disconnections between sales professionals and their customers
- Learn that we are chosen for our uniqueness – not our similarities
Scott was fantastic. I have received nothing but positive feedback from attendees. Partway through the talk our CEO texted me “Homerun!”
Scott McKain Fees & Availability
We’re happy to provide more information about how Scott can significantly impact your live or virtual event, check his calendar for availability, and quote fee details.