We often hear a business leader or entrepreneur talking about taking something up to the “next level.” Professionals frequently use the phrase when discussing organizational improvements or achieving professional growth. In other words, the “next level” is generally about moving forward and becoming even better than we are now.

What is the “next level” exactly…and how do we get there?

The correct answer is obviously different for everyone. We all have unique goals and standards. But in general, reaching the next level means pushing to do better and reach new heights.

Of course, there’s no “one-size-fits-all” answer to this question. What matters most is finding out what works best to create distinction for you and your business. However, here are five basic steps that may help you take your business or career to the next level:

1. Set clear goals. It has been said frequently – because it’s true: if you don’t know where you’re going, it’ll be tough to get there. That’s why it’s essential to set clear and achievable goals for your business or career. Once you have a goal in mind, you can start putting together a plan to make it happen.
2. Constantly strive for improvement. Don’t be content with mediocrity – always strive for improvement in everything you do. Whether it’s your product or service, your marketing strategy, or how you run your business, you can consistently seek ways to do things better.
3. Innovate and take risks. Innovation is key to taking your business to the next level. It’s also important to take calculated risks. If you don’t take any chances, it’ll be tough to achieve significant success. Remember that “Creativity” is the second of the Four Cornerstones of Distinction for a reason. If you fail to deliver an innovative solution to your customer’s challenges, they have little reason to seek you out over your competition.
4. Stay focused and persistent. It’s easy to get sidetracked when you’re running a business. But if you want to take your business to the next level, you must stay focused on your goals and persist even when things get tough.
5. Surround yourself with the right people. The people you surround yourself with can have a significant impact on your business. Take steps to ensure that you surround yourself with positive, supportive people who will help you reach your goals.

Taking your business to the “next level” is about setting goals, improving your process, and surrounding yourself with the right team. The “next level” is your next step on the pathway to distinction.