The entertainment industry spends more time studying human emotion than it does the most advanced visual effects or new camera angles.

Why?

Because an emotional connection is the most potent and influential connection possible.

To make 1997’s Titanic, it cost a staggering $200 million. (In 1997 dollars!) However, not very many people stepped out of the theatre marveling over the fact that a special Russian submarine was used or every detail on the ship matched the original Titanic down to the doorknob. The audience walked out in a trance, swooning over Jack and Rose’s romance, saddened by the massive loss of life — or enraged that Jack’s death could have been prevented had Rose just shared the door she was floating on!

The fact is people rarely remember the details.

But they will remember how something made them feel.

We have created a culture of customers who demand compelling experiences whenever they do business. Regardless of your industry, what your product or service is, you’re selling an experience.

The more powerful the connection, the greater the success.