Your customer’s measuring stick for efficiency may be entirely different from yours, and if you’re not aligned with your customer’s expectations, then you’re never going to meet their needs. Customer service and customer

experience should not be confused.

Remembering that all business is show business…

You can be creative despite limited resources. “The power of ideas can often compensate for the lack of size.”

Consider the following:

• The 1978 slasher flick Halloween had a $325,000 budget but went on to make $47 million at the box office.
• 2004’s Saw’s budget was only $1.2 million, and yet it earned $103 million.
• Napoleon Dynamite’s budget was only $400,000, and it made an impressive $46 million.
• Who could forget the phenomenon that was The Blair Witch Project that had a $60,000 budget but ultimately earned $140.5 million?

It doesn’t matter how large or well-funded your business is, adopting the show business philosophy can impact your future success in a major way.

You can go a long way with superior creativity when it’s matched with strategic execution.