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Insights

Ideas & Strategies to Stand Out and Earn More

Three questions to drive a better customer experience

Three questions to drive a better customer experience

After a recent seminar, I was asked to come up with three questions the organization could ask internally that would help them understand what is necessary to drive the delivery of an enhanced customer experience. Tough question, right? And, I admit, I have had to...

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A story cannot be well told until it  is first well written

A story cannot be well told until it is first well written

When we think of ancient humans, we often picture them around a campfire, telling stories. When we were kids, we asked a parent to read us a bedtime story. When we examine the fastest growing companies of the past decade, one at the top is Netflix – which enables us...

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How to Create Distinction in 2020

How to Create Distinction in 2020

As we are almost one week into the New Year, it’s a great time to take a look at what you can do to make 2020 into your “Year of Distinction.” If you haven’t already seen them, you may want to take a look on social media or YouTube at a video series I’ve done on this...

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Should you be “social selling”?

Should you be “social selling”?

"Social awareness selling" -- using a good cause to move customers to buy from you -- is growing. But, it is right for you and your business? Do customers buy your "why"?' The answer may NOT be what you're thinking -- and it could be costing you and your business!...

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Deliver compelling presentations to impact chosen audiences

Deliver compelling presentations to impact chosen audiences

Every week, my posts for you have been about an observation or an idea. Today – and only this week – I want to share an opportunity with you. More than ever, the ability to speak and communicate is a highly valued skill.  For a few, it could mean achieving a goal...

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ICONIC inner circle with Scott McKain
Path to Distinction