+1 (702) 462-1600

The CX Prediction That Got It Exactly Backward

About a year ago, a widely-shared article (I shared it, too!) made a confident prediction: CX differentiation would be easier than ever in 2025. The reasoning seemed sound—customer experience quality had hit rock bottom, mediocrity was everywhere, and the few bold...

The Unseen Anchor: Why So Many of Us Are Stuck

I’ve been there. You may be at the point now. Despite all your efforts, all the strategic plans, and all the personal ambition, a silent, frustrating reality persists: the pervasive feeling of being stuck. We're all chasing progress. Companies talk about growth, and...

Beyond Distinction: Why Standing Out Is No Longer Enough (And What to Do About It)

As you likely know, I’ve championed a singular, essential idea for many years: in a hyper-competitive, overcrowded marketplace, distinction isn’t optional—it’s vital. If your organization fails to stand out, you risk becoming invisible. And if you're...
Your Greatest Hits May Not Be Your Greatest Future

Your Greatest Hits May Not Be Your Greatest Future

Recording artists often release a "greatest hits" compilation. And let's face it, when you go see your favorite singer or band, you certainly want to hear them play the songs you know by heart. Yet, all my friends in the music business seem to have one thing in...

read more
Here’s a Tip: Never Minimize Your Distinction

Here’s a Tip: Never Minimize Your Distinction

Want a tip? Go pick up your pizza at Domino's! They will give you a $3 tip if you go get your pizza rather than have them deliver it to you. Thanks to my friend, Dwayne Long, I learned of this new approach from Domino's. Dwayne sent me a link to the new Domino's TV...

read more