+1 (702) 462-1600

ICONIC
INSIGHTS

On “best practices”… and distinctive design

One of the points I made in the book, “Create Distinction,” is that “best practices aren’t always ‘best’ for your organization.”

In other words, what made Starbucks distinctive can provide you with some great ideas and concepts — however, it is NOT a blueprint that you can duplicate for your organization.

Instead, focus on learning from those great examples — and then determining how they can be adapted before they become adopted.

ICONIC inner circle with Scott McKain
Path to Distinction